Paul McNeive: ‘Pursuit of excellence is not as simple as it sounds’

Excellence – the dictionary tells me – is the quality of being outstanding, or extremely good.

Preparing for, and co-presenting the KPMG Irish Independent Property Industry Excellence Awards last week, set me thinking about the concept of ‘excellence’ in business. Why would you bother, as an individual or a firm, trying to move from ‘very good’ to ‘excellent’, when the vagaries of the market may have more impact on your income? Or, you might be excellent at things that aren’t important to your client, or what you think is excellent, doesn’t appear so, to your client.

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